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Ārepa is a Māori transliteration of the word alpha

Alpha means many things, but to Ārepa, it is the brain wave frequency found when people are in a wakeful state that is characterised by a relaxed and effortless alertness. Alpha brain waves are also directly related to the state psychologists call 'flow' or 'the zone'. This is what drove us to create Ārepa, a product that could help people get to this state of Mental Clarity.

Ārepa founder Angus Brown began exploring the relationship between nature, neuroscience and nutrition. He was fueled by a desire to better understand the brain and the conditions for optimum cognitive performance and to provide a solution that was better for you vs a typical energy drink. With that ambition and desire, the Ārepa journey began.

Working with internationally recognised neuroscientists and food-technologists, Angus developed a patented formula containing unique New Zealand plant extracts that support Mental Clarity during moments of pressure and stress. With co-founder, mate and design guru Zac, he and a team around them spent the next five years optimising and clinically testing the formula and manufacturing process.

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