Zoo Natural Teeth Whitener combines activated charcoal, bentonite clay and spearmint and lemon essential oils to work towards whiter teeth and a more holistically healthy mouth. All natural, vegan and cruelty-free Special formula to whiten and polish teeth Detoxes the mouth, strengthens gums & reduces inflammation 50 cents from the sale of each pot goes towards The Orangutan Project Ingredients: Activated Coconut Shell Charcoal (Food grade), Bentonite clay (Food Grade), organic spearmint essential oil, organic lemon essential oil. (This product is not intended to be ingested however). Directions: Dip your clean, wet toothbrush into the powder and brush your teeth with it in small, gentle, circular motions. Spit and rinse well with water